The Future of Radio-Where will it go from here?

The future of radio is here my friends, and the very idea of it is at a crossroads. In this new day and age, radio is wondering where it will go from here. TV has already started its own revolution with on demand services, and being able to record you favorite shows from the click of a button. In an article from the Washington Post, "as the audience for AM and FM radio stations declines, start up entertainers and media alike search for the "next radio" (washingtonpost.com). As many offshoots of radio have risen, there is no sure signs that any of then will survive, including ones like "Rhapsody" (washingtonpost.com). No one really knows where or when the next version of radio will come about, but the industry makes one inference and that is that "Apple could only produce the next form of radio, even possibly one that eventually gains mass acceptance" (washingtonpost.com).

I believe that this will somewhat impact the industry, but not as much as TV. Radio, no matter what form, seems to be holding steady as it is and doesn't seem to be wavering whatsoever. People listen to radio stations and music day in and day out, and it is because of this that radio is able to stay afloat. I think it is important however that if the transition to a new form of radio is coming, it better get here somewhat quickly because I'm not sure how long those failing music forms will be able to hold up without it. This is important for the audience of radio as well because more and more people are turning to music sites such as Itunes, Frostwire, and things like that. If those people and the radio applications they are using right now can be content with what they are offered, then the wait for the new form of radio, whenever it comes will be well worth it. With the many forms of radio, like "satellite, online, and broadcast radio" (Eastman and Ferguson, 342-343) the industry is due for a new form, just like TV. Like in the article, the many forms of radio "whether it be XM, or terrestial radio, or even cable radio, along with Pandora and Rhapsody" these will be the forms of radio people will have to love for this moment in time. Yes the new form of radio is on the way, but it will take time to find out exactly who and where it will actually be coming from.

Info provided by www.washingtonpost.com/wp-dyn/content/article/2008/03/21/AR2008032101038_pf.html and Media Programming: Strategies and Practice by Susan Tyler Eastman and Douglas A. Ferguson

The Future of the TV Industry Is At Stake Here People

The future of television is finally here everyone, whether we like it or not. With the advent of new applications such as "Hulu, Joost, and 238 different Internet TV providers," who knows what will happen (forbes.com). In an article published by Forbes magazine, it seems that TV is losing customers due to the fact of the changeover in which people can watch all of thier programs online now. This is also due to the fact that other means of watching films or your favorite shows are being introduced as we speak, with things like TiVo, Netflix, etc. The industry is in jeopardy and that is very clear. In order to fight to essentially "stay alive," they will have to find the means in which it will appeal to all thier lost viewers once more. As stated by CEO Mitch Berman of ZillionTV, "the company that finds the perfect combination between consumers, advertisers, content providers and ISPs will win, but only if they create the right balance and business model" (forbes.com).

I think that this is all very important to the TV industry itself because who knows what might happen if it completely collapses in a few years leaving us with just TV on the internet. I know it seems completely bogus, but yes it is slowly happening, and it will impact the industry greatly because the more customers they lose, the more and more the industry will suffer. Even with the new features of things like "on demand, and fiber optics" (Eastman and Ferguson, 255), the TV has to fight back in some way in order to recapture its title of the "true king of entertainment." The online world has taken over and that is evident, with the world of TV caught within both threshholds now. More and more people, i.e. the audiences are now turning to more and more things on the internet than ever before because basically everything is now just hliterally a click away. "Podcasts, enhanced viewing sites" (Eastman and Ferguson, 255), and all things of that sort can be related to the article from Forbes.com as well as to our modern world. The world we live in now is much more busier than usual, and people really don't have the time anymore to sit down and watch tv shows anymore. Because of things like Hulu, and ZillionTV, and yes even TiVo, people can watch thier favorite programs at thier own leisure, when they want and whenver they want.

Info provided by www.forbes.com/2009/05/07/zilliontv-video-broadband-technology-enterprise-tech-zilliontv.html and Media Programming: Strategies and Practice by Susan Tyler Eastman and Douglas A. Ferguson