The future of television is finally here everyone, whether we like it or not. With the advent of new applications such as "Hulu, Joost, and 238 different Internet TV providers," who knows what will happen (forbes.com). In an article published by Forbes magazine, it seems that TV is losing customers due to the fact of the changeover in which people can watch all of 
thier programs online now. This is also due to the fact that other means of watching films or your favorite shows are being introduced as we speak, with things like TiVo, Netflix, etc. The industry is in jeopardy and that is very clear. In order to fight to essen
tially "stay alive," they will have to find the means in which it will appeal to all thier lost viewers once more. As stated by CEO Mitch Berman of ZillionTV, "the company that finds the perfect combination between consumers, advertisers, content providers and ISPs will win, but only if they create the right balance and business model" (forbes.com).
thier programs online now. This is also due to the fact that other means of watching films or your favorite shows are being introduced as we speak, with things like TiVo, Netflix, etc. The industry is in jeopardy and that is very clear. In order to fight to essentially "stay alive," they will have to find the means in which it will appeal to all thier lost viewers once more. As stated by CEO Mitch Berman of ZillionTV, "the company that finds the perfect combination between consumers, advertisers, content providers and ISPs will win, but only if they create the right balance and business model" (forbes.com). I think that this is all very important to the TV industry itself because who knows what might happen if it completely collapses in a few years leaving us with just TV on the internet. I know it seems completely bogus, but yes it is slowly happening, and it will impact the industry greatly because the more customers they lose, the more and more the industry will suffer. Even with the new features of things like "on demand, and fiber optics" (Eastman and Ferguson, 255), the TV has to fight back in some way in order to recapture its title of the "true king of entertainment." The online world has taken over and that is evident, with the world of TV caught within both threshholds now. More and more people, i.e. the audiences are now turning to more and more things on the internet than ever before because basically everything is now just hliterally a click away. "Podcasts, enhanced viewing sites" (Eastman and Ferguson, 255), and all things of that sort can be related to the article from Forbes.com as well as to our modern world. The world we live in now is much more busier than usual, and people really don't have the time anymore to sit down and watch tv shows anymore. Because of things like Hulu, and ZillionTV, and yes even TiVo, people can watch thier favorite programs at thier own leisure, when they want and whenver they want.
Info provided by www.forbes.com/2009/05/07/zilliontv-video-broadband-technology-enterprise-tech-zilliontv.html and Media Programming: Strategies and Practice by Susan Tyler Eastman and Douglas A. Ferguson
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