www.newyorktimes.com/2010/03/08/technology/08stream.html?partner=rss&emc-rss
Did you ever really wonder what the future would be like when you were younger? Of course, most of us probably envisioned something like living the way the Jetsons did in thier very own cartoon world, but we aren't quite there yet. But if you had to guess one thing that has changed a lot over time, one would probably say the TV. Yes, the TV has evolved immensely over time since it was created back the in 1950's. Not only has TV become digital, but sports have now followed this same ideal as well. One sport that comes to mind with this idea is baseball. "Baseball, with its immense power of streaming and digital market capabilities will now not only broadcast baseball games, but it will also stream live NBA games, World Cup soccer matches, Grand Slam tennis tournaments, and college football games." "The Major League Advanced Media, or MLBAM will now handle the technology infrastructure and customer support for nearly 3,500 events that ESPN streams each year" (nytimes.com). So not only will you be able to watch you favorite baseball team play, but you could also watch a World Cup match between teams like France and Spain for example, or a tennis match between Roger Federer and James Blake. John Kosner, senior vice president of ESPN Digital Media, says that "baseball does a terrific job in terms of online video and distribution of thier games and they are really the best it class for sport." "The advanced media unit, which once only broadcasted 3,000 baseball games online each season, has been slowly branching out into other sports, handling events like the NCAA March Madness Tournament" (nytimes.com). This very well coincides with the idea and phrase "clip culture, which refers to the presumption that viewers have acquired shorter attention spans over time" (Eastman and Ferguson, 319). Meaning that "if a person is only interested in highlights or the most important moment, then clips on the internet easily meet that demand" (Eastman and Ferguson, 319). With that in mind, the world of streaming is certainly changing faster that we expected in order to accomodate our ever shortening attention span. If this trend continues, who knows what the future beyond this will hold?
Did you ever really wonder what the future would be like when you were younger? Of course, most of us probably envisioned something like living the way the Jetsons did in thier very own cartoon world, but we aren't quite there yet. But if you had to guess one thing that has changed a lot over time, one would probably say the TV. Yes, the TV has evolved immensely over time since it was created back the in 1950's. Not only has TV become digital, but sports have now followed this same ideal as well. One sport that comes to mind with this idea is baseball. "Baseball, with its immense power of streaming and digital market capabilities will now not only broadcast baseball games, but it will also stream live NBA games, World Cup soccer matches, Grand Slam tennis tournaments, and college football games." "The Major League Advanced Media, or MLBAM will now handle the technology infrastructure and customer support for nearly 3,500 events that ESPN streams each year" (nytimes.com). So not only will you be able to watch you favorite baseball team play, but you could also watch a World Cup match between teams like France and Spain for example, or a tennis match between Roger Federer and James Blake. John Kosner, senior vice president of ESPN Digital Media, says that "baseball does a terrific job in terms of online video and distribution of thier games and they are really the best it class for sport." "The advanced media unit, which once only broadcasted 3,000 baseball games online each season, has been slowly branching out into other sports, handling events like the NCAA March Madness Tournament" (nytimes.com). This very well coincides with the idea and phrase "clip culture, which refers to the presumption that viewers have acquired shorter attention spans over time" (Eastman and Ferguson, 319). Meaning that "if a person is only interested in highlights or the most important moment, then clips on the internet easily meet that demand" (Eastman and Ferguson, 319). With that in mind, the world of streaming is certainly changing faster that we expected in order to accomodate our ever shortening attention span. If this trend continues, who knows what the future beyond this will hold?
I chose this article because it specifically relates to what our group is doing for our webisode project. It is about baseball streaming online, but in this particular case, not only will the MLBAM be showing baseball games online, but they will also be showing for the first time other games as well such as soccer and tennis. It shows us how society is gradually changing due to the fact that we all have shorter attention spans and can no longer watch a whole baseball and or basketball. So what happens with this? We get applications like MLBAM to not only show us our baseball highlights, but other sports highlights as well. This article supports our group's idea that since we have become a so called "clip culture" (Eastman and Ferguson, 319), people can watch thier favorite sports, in this case baseball, whenever THEY want, and not the other way around.
One important insight is the idea that MLBAM, once an all baseball unit that broadcasted over 3,000 games to all of its subsribers, is now streaming more than just baseball games. It also provides us with a possibly significant trend that as people's attention spans continue to get shorter and shorter, this could possibly be the way to give a very busy person what they want and what they need. It also raises the idea that if we continue going the way we are currently, streaming online of all sports and possibly even all tv shows and movies will be the only way to get people thier "quick sports fix." Along with that, I believe that this article suggests a new option that has not really been tried yet. The basis of this article is the idea that ESPN, the world-wide leader in sports, made a deal with MLBAM to not only stream live broadcasts of baseball games around the country, but to also stream the upcoming World Cup from South Africa as well as the many Grand Slam tennis tournaments to come. A good example of this would be let's say you live in Japan and you want to watch not only the Yankees(your favorite baseball team), but you want to watch the World Cup as well, then all you would need to do is log onto MLBAM and subsribe to the streaming online broadcast of both the Yankees and the any World Cup match you want.
All information provided by www.nytimes.com/2010/03/08/technology/08stream.html?partner=rss&emc-rss.
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